We’re here to make a difference

For dogs, for cats, for animals all around. And for the people who love them.

How? By learning, by listening, by recognising what pets and pet people need. And by doing everything we can to get it for them. We’re here to make a true differentiation in the pet space.


Let’s be honest, it’s no walk in the dog park. Staying a few steps ahead of the rest needs serious commitment and a lot of hard work.

Yes, we’ve got a 10-year head start in this space, but working here is about pushing boundaries. Taking something that everyone thinks is perfect and making it even better.

Being world class requires agility, urgency, excellence and a dogged commitment to be world class. That's the bar we set for ourselves.

- Samarth Narang, CEO

Does the hard work pay off?

It generally does. We’ve won Brand of the Year twice at the World Branding Awards. And of course we celebrated! But after, we went right back to the drawing board. Because there’s always new things to discover, new ideas to test and plenty to be done. Enjoying the journey is just as important and savouring the reward.

Best - in - show benefits

Comprehensive Health Plans

Personal days & Sick Leaves

Pet friendly work environment

Generous Parental and family leave

Learning and Development

Annual Travel

Don’t Think For A Minute That We Could Do All This Without Teamwork

You want to be top dog? Sure, we recognise achievements but remember the Law of the Jungle? The strength of the pack is the wolf and the strength of the wolf is the pack.

Also, don’t let all the cute puppy pictures fool you. Sure, everything we do is for animals but that doesn’t mean we’re up to our ears in furry creatures. Well, not always anyway.

Besides our serious online presence, we’re now at 27 stores around the country and growing. Emphasis on the growing. We’re not giving up on being the leading brand for pets in India. And we want our pack to grow with us.



  • We continue to push the boundaries of what is possible in our work
  • We make products that are more efficient and functional than the ones we designed before
  • We continually strive to find better and different ways of doing things
  • We challenge assumptions and existing ways of operating; find newer approaches and continually move out of our comfort zone


  • We love what we do
  • We are excited to learn and better ourselves
  • We care intensely about creating joyful experiences for each other, our pets and our customers
  • We are excited by new opportunities and the chance to showcase what we are good at


  • We accomplish crazy amounts of work
  • We are very results oriented
  • We consistently endeavour to improve our performance and build trust amongst our stakeholders
  • We are passionate about changing lives - for ourselves, our team, our customers and our pets


  • We show up on time, respect others’ and our own time
  • A promise is sacred - so “we mean what we say, we say what we mean”
  • We relentlessly work at mastering our craft, getting better at what we do
  • When the going gets tough, we persevere and together find solutions


  • We take risks and learn through possible failure
  • We speak our mind when it’s in HUFT’s interest, even if it is hard to so
  • We question actions and behaviours that are inconsistent with our values
  • We don’t throw each other under the bus and have each other’s back 100% of the time
  • We are vulnerable and honest, for the sake of our learning and growth
  • Innovation

  • Joy

  • Impact

  • Commitment

  • Courage

Have any questions about joining us?

reach out to hireme@headsupfortails.com

Message Us