For dogs, for cats, for animals all around. And for the people who love them.
How? By learning, by listening, by recognising what pets and pet people need. And by doing everything we can to get it for them. We’re here to make a true differentiation in the pet space.
Let’s be honest, it’s no walk in the dog park. Staying a few steps ahead of the rest needs serious commitment and a lot of hard work.
Yes, we’ve got a 10-year head start in this space, but working here is about pushing boundaries. Taking something that everyone thinks is perfect and making it even better.
Being world class requires agility, urgency, excellence and a dogged commitment to be world class. That's the bar we set for ourselves.
- Samarth Narang, CEO
Does the hard work pay off?
It generally does. We’ve won Brand of the Year twice at the World Branding Awards. And of course we celebrated! But after, we went right back to the drawing board. Because there’s always new things to discover, new ideas to test and plenty to be done. Enjoying the journey is just as important and savouring the reward.
Best - in - show benefits
Comprehensive Health Plans
Personal days & Sick Leaves
Pet friendly work environment
Generous Parental and family leave
Learning and Development
Don’t Think For A Minute That We Could Do All This Without Teamwork
You want to be top dog? Sure, we recognise achievements but remember the Law of the Jungle? The strength of the pack is the wolf and the strength of the wolf is the pack.
Also, don’t let all the cute puppy pictures fool you. Sure, everything we do is for animals but that doesn’t mean we’re up to our ears in furry creatures. Well, not always anyway.
Besides our serious online presence, we’re now at 27 stores around the country and growing. Emphasis on the growing. We’re not giving up on being the leading brand for pets in India. And we want our pack to grow with us.
We continue to push the boundaries of what is possible in our work
We make products that are more efficient and functional than the ones we designed before
We continually strive to find better and different ways of doing things
We challenge assumptions and existing ways of operating; find newer approaches and continually move out of our comfort zone