The individual in this role will be a passionate animal lover (preferably a pet parent) who will create effective, engaging and creative content for all our communication and collaterals including newsletters, ads, product descriptions and more. S/he will be a highly collaborative team player, working with multiple teams to ensure that our messaging is consistent across multiple platforms.
What Heads Up For Tails Can Offer You
- A challenging, exciting, ambitious work environment where you can bring your pets along!
- A work culture that encourages you to demonstrate ownership and take charge of your own journey and success
- The opportunity to be a part of one of the fastest growing organizations in the pet industry
- Access, awareness, and education on quality pet care
- Unlimited learning opportunities
- Brainstorm with all the relevant teams for new ideas and strategies for effective content
- Write clear marketing copy to promote our products/services
- Develop content for blogs, articles, product descriptions, social media, and the company website.
- Prepare well-structured drafts; proofread and edit content pieces before publication
- Conduct keyword research and use SEO best practices to increase traffic to the company website.
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images, and tone)
Minimum Qualifications, Skills and Competencies
- 2-4 years of proven experience as a content writer for an E-Commerce outfit
- Writing style to create interest and engagement from users
- Writing content to be grammatically flawless and present informative unique content
- Creative & imaginative skills with excellent communication skills
- The ability to independently manage multiple competing demands and to constantly re-prioritize; extremely collaborative
- An extremely high sense of urgency and ability to work in a fast-paced, ever-changing environment
- Existing portfolio of published work