If We Wouldn’t Feed It to Our Own, We Wouldn’t Serve It to Yours

HUFT Editorial

Content Writer

Sep 24, 25

The truth about pet food isn’t pretty.

Behind the labels are shortcuts — powdered meat, fillers, and high-heat processes that strip away real nutrition. That’s not what family deserves.

So we reimagined it from the ground up, with science, care, and the cleanest ingredients.

A Brand Built on a Promise

In 2008, HUFT started with a simple belief: pets are family. And for family, food can never be an afterthought.

From Sara’s Wholesome Meals to Hearty Oven-Baked Dog Food, to our portfolio of treats, every step we’ve taken in nutrition has been guided by that same promise - to create food that is made with love and honesty, and backed by science.

HUFT’s nutrition philosophy was born (and upheld in every product we produce) to raise the standard of pet food in India. To deliver beyond just convenience with clean, balanced meals you can trust.

And the only way to do that was through our own kitchens.

Meet HUFT’s Innovation & Manufacturing Centre

At HUFT, we wanted pet nutrition to be more than just a marketing claim. It had to stand on truth and science, and carry the same heart as a home-cooked meal.

That’s why we created our own purpose-built Innovation & Nutrition Lab, a 30,000 sq. ft. facility designed to meet global safety standards and uphold every batch to the highest quality checks.

Here, an expert team of veterinary nutritionists and food scientists comes together to craft recipes that are clean, balanced, and tailored for the unique needs of Indian pets.

Why Our Own Kitchens Matter

Built from scratch to ensure hygiene and uncompromised ingredient quality.

Developed with 100+ years of combined expertise in pet nutrition.

Small-batch production to retain freshness and nutrition.

Transparent sourcing and testing at every stage.

Recipes Crafted Like You Would at Home

Every HUFT recipe starts with the same question: Would we feed this to our own?

That’s why our meals are:

Made in small batches to retain freshness and integrity
Made with real, human-grade meat, vegetables, and superfoods
Free from artificial preservatives, with a focus on clean, visible ingredients

The result? Pet food that carries the care of a home kitchen, backed by the precision of science.

Expert-Backed Nutrition You Can Trust

From the lab to your pet’s bowl, meet the minds behind the meals.

“With a PhD in Biotechnology and over three decades in research, my journey into pet nutrition was driven by a lifelong passion as a pet parent. Seeing a lack of truly healthy, wholesome options in the market, our collective mission at HUFT is to create the best possible food and treats for pets.”
— Latha [Chief Scientic Officer, HUFT]

“Backed by science and a strong R&D team, each product is carefully formulated with the pet’s health in mind.”
— Sundeep [Founder, Canine Cravings]

Nutrition. Not Marketing. Care. Not Compromise. Because the ones we love deserve nothing less.