Walk down any pet food aisle, and most kibble looks reassuringly similar - same shapes, same claims of “complete nutrition”, and same promises. But have you ever wondered how the food is made, or what happens to ingredients before they reach your dog’s bowl. The truth is, many traditional kibbles are cooked on high heat, with heavy processing and cost-cutting shortcuts that can strip food of its natural value.
Hearty takes a different path. Instead of following the decades-old rulebook of burnt, ultra-processed kibble, it rethinks how dog food should be cooked, sourced and preserved. Understanding this difference is not just about labels - but also what truly fuels your dog’s energy, digestion, and health.
Most conventional kibble is produced using a process called extrusion, where ingredients are cooked at extremely high temperatures (often close to 400°C). This intense heat allows food to be shaped quickly and stored for long periods, but it comes with trade-offs. High-heat extrusion can:
Destroy heat-sensitive nutrients like proteins, amino acids, and certain vitamins
Burn raw ingredients, reducing their natural digestibility
Kill both harmful and beneficial bacteria
Strip ingredients of their natural aroma and taste
Lead to the formation of processing by-products
To compensate, many brands add synthetic vitamins, flavour enhancers, preservatives, and fillers after cooking. While this keeps kibble shelf-stable, it often moves food further away from its original nutritional value.
Hearty uses oven-baking at three times lower heat, a slower and gentler cooking method that prioritises nutrient retention over speed. This shift in processing is one of the biggest differences between Hearty and traditional kibble. Lower-temperature baking helps:
Preserve naturally occurring proteins, vitamins, and minerals
Maintain ingredient structure, making food easier to digest
Retain beneficial bacteria that support gut health
Keep the natural flavour and aroma of real ingredients
Avoid the formation of harmful processing by-products
From a nutritional standpoint, this means dogs can absorb and use more of what’s already in the food, rather than relying on artificial supplementation.
Another key distinction lies in what goes into the bowl before cooking even begins. Hearty focuses on locally sourced, real ingredients instead of rendered meals, by-products, or fillers. This approach supports:
Better protein quality for muscle maintenance and repair
Cleaner digestion with fewer unnecessary additives
Consistent nutrient profiles across batches
Cooking in small batches also allows better quality control, ensuring hygiene and freshness at every stage rather than mass-processing at scale.
Protein isn’t just a number on a label; it’s the foundation of muscle strength, immune response, and everyday energy. When protein is overheated or overly processed, its structure changes, making it harder for dogs to digest and utilise.
By baking gently and avoiding harsh processing, Hearty helps retain protein integrity, allowing dogs to access amino acids more efficiently. This matters for:
Active dogs who need muscle recovery
Growing puppies are developing lean body mass
Adult dogs maintain strength and stamina
Hearty also integrates traditional Indian super herbs into daily meals, not as supplements, but as functional ingredients with long-standing nutritional relevance. These ingredients are most effective when gently cooked, as excessive heat can neutralise their beneficial compounds. These include:
Ashwagandha to support immunity and stress balance
Moringa for circulation, joint support, and eye health
Haldi (Turmeric) for its anti-inflammatory and antioxidant properties
Milk Thistle to support liver health and detoxification
Parsley to aid digestion and urinary health
Coconut Oil for healthy fats that support skin, brain, and heart function
What ultimately sets Hearty apart from traditional kibble isn’t a single ingredient or claim; it’s a system built around how food is sourced, cooked, and preserved. By choosing baking over extrusion, real ingredients over fillers, and slow processing over shortcuts, the focus shifts back to what dogs actually need from their meals.
This approach also allows for thoughtfully designed options, including grain-free recipes and kibble with up to 60% protein from animal sources, supporting muscle strength, digestion, and sustained energy. Hearty’s range covers different life stages and preferences - from grain-free Turkey, Fish & Chicken for adult dogs, to Lamb & Blueberry and Chicken, Duck & Pumpkin recipes, as well as a specially formulated puppy option with Chicken, Fish, and Indian herbs.
In a space long dominated by convenience-driven formulas, Hearty represents a more considered approach, one that aligns better with canine digestion, nutrient absorption, and long-term wellbeing.
Dog
Cat
Youtube
Facebook
Instagram
Linkedin