Celebrating life with pets

Our Vision

For every home to experience the joys of raising pets as family

Our Mission

To create and curate innovative products and services that bring joy to pets and their families, one home at a time

Our Values


  • We continue to push the boundaries of what is possible in our work
  • We make products that are more efficient and functional than the ones we designed before
  • We continually strive to find better and different ways of doing things 
  • We challenge assumptions and existing ways of operating; find newer approaches and continually move out of our comfort zone


  • We love what we do
  • We are excited to learn and better ourselves
  • We care intensely about creating joyful experiences for each other, our pets and our customers
  • We are excited by new opportunities and the chance to showcase what we are good at


  • We accomplish crazy amounts of work
  • We are very results oriented
  • We consistently endeavour to improve our performance and build trust amongst our stakeholders
  • We are passionate about changing lives - for ourselves, our team, our customers and our pets


  • We show up on time, respect others’ and our own time
  • A promise is sacred - so “we mean what we say, we say what we mean”
  • We relentlessly work at mastering our craft, getting better at what we do
  • When the going gets tough, we persevere and together find solutions


  • We take risks and learn through possible failure
  • We speak our mind when it’s in HUFT’s interest, even if it is hard to so
  • We question actions and behaviours that are inconsistent with our values
  • We don’t throw each other under the bus and have each other’s back 100% of the time
  • We are vulnerable and honest, for the sake of our learning and growth

Our Team

Rashi Narang

Rashi Narang

Creative Director
Samarth Narang

Samarth Narang

Chief Executive Officer
Ridhima Coelho

Ridhima Coelho

Head of Sales
Sandeep Atmaram

Sandeep Atmaram

Head of Operations - Bengaluru
Sandeep Atmaram

Rahul Sanon

Head of Operations - Delhi

Our Video