that tiny spark of an idea came to be, there was love.
The kind of love you can only share with a pet.
The kind of love that makes us family.
“Over a decade ago, a bundle of love named Sara walked into our lives and made our family whole. Unquestioningly, she showered us with affection, expanded our hearts and showed us the way to pay it forward.”
Rashi Narang Founder
Senior Leadership Team
Rashi Narang Founder
Ridhima Coelho Co-Founder
Sandeep Atmaram Co-Founder
Misara & Poppins Chief Testing Officers
We’re Heads Up For Tails.
India’s 1st and most trusted pet care brand in the industry, dedicated to our favourite family members—our pets.
A little about us
As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services. Our hope is that we can play a meaningful role in bringing pets and their humans closer to each other for years and years to come, and through that build a kinder world.
From starting out in a small room, to having our big retail break in 2008 as a tiny kiosk at the Select City Mall in New Delhi, we’ve carved a new path for ourselves.
In 2016, Sandeep Atmaram and Ridhima Coelho, Founders of Paws The Pet Store, Bangalore, came on board as Co-Founders. At the time of this merger, they were running two stores in the city.
We grew one store at a time and before we knew it, we had 48 stores in 10 different cities and 30 pet spas as well!
Today, our team of pet experts have created over 100 first Indian pet products and continue to help provide for the furry members of 2,00,000 families across India!
Our journey has been eventful, filled with lessons and more love than we had hoped for.
Pets are at the heart of everything we do and with each product and collection, we promise to
do our best to honour them.
In addition to running a full time for profit retail, manufacturing and design outlet, we also run our very own Heads Up For Tails Foundation.
Through this, we aim to reconnect our world with animals so we can all find a space to co-exist peacefully.
Our work through the Foundation involves running grassroots programs that include sterilisation drives, feeding programs, adoption drives and setting up reflective collars for street dogs, both independently and in collaboration with other NGOs.
WHAT WE ASPIRE TO BE
When the right pet finds you, they can turn a house into a home,
bring people closer and fill our lives with endless love.
At Heads Up For Tails, we envision that with our passion and efforts,
every home can realise the joys of raising pets as family.
WHO WE ARE, WHAT WE DO
To create and curate innovative yet functional pet
products and services that bring joy to pets and
their families, one home at a time
India First Products
Expert Pet Spas
We believe in pushing our boundaries, thinking big and upskilling ourselves to make products that are more efficient and functional than before.
Joy lies at the heart of everything we do. We care intensely about creating joyful experiences for each other, our pets and our customers.
We are passionate about changing lives- for ourselves, our teams, our customers and our pets through our small efforts and conscious choices
We relentlessly work at mastering our craft and getting better at what we do. When the going gets tough, we persevere and find solutions together
We want to provide the best to all pets, their families and to each other, even if it means going against the norm and speaking our mind
Hear From HUFT Parents
FREQUENTLY ASKED QUESTIONS