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Traditional dog food has been the same for years. Cooked at high temperatures in substandard conditions with meat leftovers, starchy fillers and artificial preservatives. As pet parents, we had to do something about it.

So, we did what our hearts told us.

heart

WE MADE KIBBLE HOW IT SHOULD REALLY BE MADE.

Made with 100% real 
& farm-fresh ingredients

Contains trusted Indian Superherbs - like Ashwagandha, Ajwain, Turmeric & more

Hearty

Gently baked at low temperatures  to preserve maximum nutrients

Contains NO by-products, artificial preservatives or stabilisers

Switch to Hearty

Made with all our heart

for complete nutrition

Heart
Hearty

Aids Mental Development

Builds
Immunity

Builds Strong
Bones & Joints

Develops
Shiny Coat

Available in 250gm, 2kg and 5kg packs

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Hearty

Improves
Skin & Coat Health

Boosts
Immunity

Easy On
Digestive System

Increases
Energy Levels

Available in 250gm, 2kg and 5kg packs

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But…what makes nutrition complete?

Canine experts recommend a balance of 4 major food groups in every dog’s diet. And that’s exactly what we did.

And we didn’t stop there!

We added Indian Superherbs like Ashwagandha, Tulsi, Moringa, Giloy, Turmeric & more for their healing properties.

Ashwagandha

Helps boost the immune system and reduces anxiety in dogs.

Coconut Oil

Antibacterial, antioxidant and rich in fatty acids that reduce inflammation, aiding healthy digestion, and heart and brain function.

Turmeric

Known for antioxidant, anti-inflammatory, antibacterial and healing properties that encourage overall wellbeing.

Milk Thistle

Supports healthy liver function by helping flush out toxins and preventing liver damage.

Moringa

Improves eyesight, joint health
and circulation.

Parsley

Promotes healthy digestion, and prevents urinary tract infections and the formation of kidney stones.

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Now, how do we ensure your dog  gets the best of every single ingredient?

We realised that the temperature at which your dog’s food is cooked matters. Traditional kibble is made at a very high temperature that leads to loss of essential nutrients.  So, we had a breakthrough - we innovated a process that uses low heat.

Traditional Kibble

  • Low meat content cooked at high heat
  • Loses at least 20% protein
  • Loses at least 40% vitamins & minerals

Hearty Oven-Baked Food

  • 60% more meat content, baked at low heat
  • Retains 90-100% protein
  • Retains 90-100% vitamins & minerals

The right way to introduce your pet to

Hearty Oven-Baked Dog Food

heart

The 7-day meal plan to gradually get them adjusted to Hearty:

Current Food

Hearty

There’s heart

in everything

We’re pet parents too, and we couldn’t let our pets and yours feed on burnt, low-quality food. So, we collaborated with canine nutritionists and veterinarians to formulate our recipe and make kibble how it should really be made. We innovated a new process that could achieve the new standard of nutrition that we envisioned, and set up the backend infrastructure to maintain quality.

Our kibble isn't just a meal, it's a commitment to providing your pet with

the best nourishment and a happy tummy.

Switch to Hearty

Frequently Asked Questions

What kind of food is Hearty?
Hearty Oven-Baked Dog Food is a heart-shaped kibble that, unlike other popular kibble brands, is a complete, balanced meal for every dog.
What makes Hearty better than other kibble brands?
Most popular kibble brands offer nearly no nutritional value. They are made with highly processed by-products, cooked at extremely high temperatures that destroy essential nutrients. We made Hearty with only real, responsibly sourced ingredients—it contains 0% artificial preservatives, fillers, by-products or GMO! We also gently bake them at low temperatures, which retains the nutrition from every single ingredient.
What kind of ingredients make up Hearty Oven-Baked Dog Food?
Hearty Oven-Baked Dog Food is made of only 100% real, human-grade ingredients from the 4 major food groups that make a meal complete for dogs—meat-fish-eggs, grains, fruits and vegetables. Real chicken, fish and eggs make up the majority of our recipe—60% higher meat content than any other kibble brand! Additionally, a mix of Indian superherbs like Ashwagandha, Moringa, Giloy, Tulsi and more add their immunity-boosting and healing properties to the Hearty meal.
Can I feed my puppy Hearty Oven-Baked Dog Food?
We have a special variant of Hearty Oven-Baked Dog Food For Puppies, suitable for all breeds. The recipe is uniquely formulated to be a complete, balanced meal with ingredients that are easy to digest, and contribute to your puppy’s physical, mental and emotional development.
Why is oven-baked food healthier for dogs?
The temperature at which your dog’s food is cooked matters. Traditionally, kibble is cooked at extremely high temperatures that go up to 400°C. Such high heat destroys essential nutrients from food. That’s why, we innovated a recipe for Hearty that does not require high heat to create the kibble pellets. Our gentle oven baking, at 3 times lower temperatures, makes sure that the nutrition from every single ingredient is retained in the manufacturing process.
How much Hearty Oven-Baked Dog Food should I feed my dog in a day?
The amount of Hearty Oven-Baked Dog food your dog or puppy needs depends on their body weight and average active hours per day. Please refer to your pack of Hearty for the recommended feeding guidelines suited for your dog.
Is it suitable for dogs with allergies?
Hearty Oven-Baked Dog Food is made with no corn or soy—grains that are known to cause allergies in dogs. The recipe also contains 0 artificial preservatives, GMO, added flavours or colours that could trigger allergic reactions. However, we recommend consulting your vet before introducing your dog to new foods.
How do I store a pack of Hearty?
You do not need to refrigerate it. Store Hearty in a cool and dry place, away from direct sunlight.

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FAQs

Do we sell pets?

No, we do not sell pets, we only sell products that pets need.

Delivery timeline

Once an order is placed, it will be dispatched in 1-2 working days. After shipping, delivery will take 2-5 business days.

Deliveries within Delhi NCR will be done within 48 hours from the date of order.

Personalised Orders may take 10-15 days for delivery.

You will also receive an email and SMS with tracking details to track your package.

Note: Orders can also be tracked through this chatbot (Main Menu).

Exchange & Return Policy

Exchange is allowed only on certain items (within 7 days) Please refer to the following link:

https://headsupfortails.com/pages/faqs

What size would fit my pet?

Please refer to the size chart provided on the product details page for product specific sizing. For further queries, please contact Customer Service.

What are the modes of payment we accept?

Credit Cards (Domestic & International), Cash on Delivery, Debit Cards, UPI and NetBanking.

Do we customize?

Yes, we do customise according to your pet’s needs. We can have beds, bowls, name tags, collars, leashes, toys, and almost anything else specially designed to suit your pet.

Talk to Customer Service