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 HUFT 14th birthday

Celebrating 14 Years ofPartnering With Pet Parents

 Rashi with Sara

From starting out in a tiny basement in 2008 in New Delhi to launching 48 stores & 30 spas across 10 Indian cities today, it’s incredible to see what we’ve built & how far we’ve come. This journey wasn’t easy, but it was totally worth it.

OUR JOURNEY

SO FAR

2007

Little pup Sara sparks the idea of Heads Up For Tails

2008

HUFT is launched as a tiny homegrown brand

Launch of www.headsupfortails.com with one order a week

2009

1st retail kiosk at Select Citywalk, New Delhi

2010-14

Numerous new product launches

2015

Launch of Yummy In My Tummy - a range of healthy, oven-baked dog biscuits

2016

Merger with Paws, the Pet Store

Ridhima Coelho & Sandeep Atmaram join as Co-Founders

2 stores open in Bengaluru

Winner of the Lufthansa Runway to Success Competition

2017

1st spa opens in Koramangala, Bengaluru

Launch of Yakies - a healthy alternative to rawhide treats

Winner of World Branding Awards

2018

8 new stores & spas open

1st stores open in Mumbai, Pune & Chennai

Launch of Sara’s Treats - a range of natural, dehydrated treats inspired by our muse Sara

Experience Centre at Magrath Store opens

Innovation Lab comes to life

2019

Exclusive collaboration with designers Shivan and Narresh

Launch of HUFT Foundation

1st store opens in Hyderabad

2nd time winner of World Branding Awards

Winner of Astitva Samman Awards

2020

8 more stores & spas open

New warehouses open in Manesar & Bengaluru

Exclusive collaboration with Disney

Launch of Paws for Earth - our 1st sustainable toy collection

Winner of Y Flow Entrepreneur of the Year Award

2021

19 more stores & spas open

3rd time winner of World Branding Awards

Over 6,00,000 orders delivered to pet parents (like you) across India

Exclusive collaboration with Marvel

Launch of sustainable cat litter & reusable puppy pads

2022

HUFT Foundation: 3500 reflective collars, 1000 streetie jackets, 350 streetie beds & 50,000 ‘Feed A Dog In Need’ packets sold

48 stores & 30 spas across 10 cities and counting…

Loved by 2,00,000 pet parents & counting

HUFT solutions

OUR SOLUTIONS

At HUFT, we believe in making our pets' lives better, by constantly innovating and truly making a difference. After all, we believe that pets are family and family deserves only the best.

14 of our most-loved innovative solutions

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