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What is Nature’s HUG?

Nature’s HUG is revolutionising pet nutrition with its vegan alternative to animal protein. With this innovative formula, your pet can now get all the protein found in meat, without having meat. This complete and balanced meal is the perfect switch you can make today for your pet’s health and a better tomorrow!



Dogs are actually omnivores which means they can enjoy a healthy meal without it having animal meat in it! What’s important is that they get complete nutrition from their food.


protein NH+

Sustainable alternative to animal protein

Created by fermenting yeast, protein NH+ contains the same amino acids that are found in animal protein! This ensures that your pet gets all the nutrients from their food without compromising on taste, health and the environment.


Nature’s HUG is

sustainable too!

Production of protein NH+ takes less than 24 hours which reduces greenhouse gas emissions (as compared to the production of other sources of protein).



  • Where is Nature’s HUG made?
  • What is protein NH+?

    Formulated by fermenting yeast, protein NH+ is a complete and nutritious source of protein which contains the same amino acids profile that is found in animal protein. The protein NH+ is a great alternative to meat-based diets and also takes less than 24 hours to develop, making it a completely sustainable meal option.

  • Can dogs survive without meat? Is it safe to give my dog a vegan diet?

    Yes! Dogs can survive without meat. The common belief that dogs are carnivores is not entirely true. Dogs are actually omnivores and they can thrive on a vegetarian and vegan diet. These diets are also perfect for dogs who are allergic to animal protein. So yes, it is safe to give your dog a vegetarian or vegan diet.

  • What does alternative protein mean?

    Alternative protein refers to plant-based and food-technology alternatives to animal protein. Nature’s HUG contains protein NH+ as its alternative vegan protein which is derived by fermenting yeast. It has the same amino acid profile which is similar to animal protein.

  • Is nutritional yeast good for dogs?

    Yes! Nutritional yeast is perfectly healthy for your dog as it has the same amino acid profile which is found in animal protein. Yeast protein is naturally packed with vitamin B12 and other nutrients which boosts your dog's overall development. It also generates less greenhouse gas emissions during its production which makes it a sustainable food option.

  • How do I transition my pet to a Nature’s HUG diet?

    Start the transition by feeding your pet a mixture containing 80% of the old food and 20% Nature’s HUG. Then, over the next 7 to 10 days, gradually increase the proportion of Nature’s HUG pet food until the transition is complete. Remember: the transition should be gradual.

  • Is Nature’s HUG pet food a good pet food?

    Nature’s HUG pet food is made with protein NH+ (a complete yeast protein) which has the same nutritional value as animal protein. The formula naturally contains vitamin B12 while taurine and superfoods are added to support your pet’s overall development. The formula is also hypoallergenic, meaning it contains no grains or GMO which is perfect for dogs with allergies.

  • What is vegan pet food?

    Vegan pet food is made with ingredients that do not contain animal protein or any animal by-product. It is a sustainable pet food option that is produced by non-animal based foods such as fruits, vegetables, nutritional yeast and grains.

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Do we sell pets?

No, we do not sell pets, we only sell products that pets need.

Delivery timeline

Once an order is placed, it will be dispatched in 1-2 working days. After shipping, delivery will take 2-5 business days.

Deliveries within Delhi NCR will be done within 48 hours from the date of order.

Personalised Orders may take 10-15 days for delivery.

You will also receive an email and SMS with tracking details to track your package.

Note: Orders can also be tracked through this chatbot (Main Menu).

Exchange & Return Policy

Exchange is allowed only on certain items (within 7 days) Please refer to the following link:

What size would fit my pet?

Please refer to the size chart provided on the product details page for product specific sizing. For further queries, please contact Customer Service.

What are the modes of payment we accept?

Credit Cards (Domestic & International), Cash on Delivery, Debit Cards, UPI and NetBanking.

Do we customize?

Yes, we do customise according to your pet’s needs. We can have beds, bowls, name tags, collars, leashes, toys, and almost anything else specially designed to suit your pet.

Talk to Customer Service