You cannot go a single day without making an impact on the world around you. What you do makes a difference and you have to decide what kind of difference you want to make.
- Jane Goodall -
At the core of Heads Up For Tails lies a deep-rooted desire to help animals in need. We are working tirelessly to create a sustainable business that allows us to fulfil this greater purpose. This page is a very special part of the website, it has the most love. We’ve brought together all our initiatives in one place and we will do everything we can to keep this page growing in the years to come.
If you would like to contribute to any of these initiatives, do get in touch with us.
We wanted to celebrate our 10th anniversary as a brand (in 2017) by giving back to those less fortunate. We passively adopted 10 permanent residents of three shelters and used our social media platform to highlight the work that these shelters do and the amazing souls that they help. We hoped to make more people aware of their needs and hopefully, inspire more people to donate or volunteer to work with these organisations.
We expanded this initiative to share other simple ways in which ordinary folks (like you and me) can reach out and change a life in the course of our daily lives. We continue to do this at every given opportunity. Our latest cause was to introduce people to the very immediate requirement for Canine Blood Donors.
Veera and Hope from ResQ, Pune
Some stories just stick. This is one of them. Tara from @resqct is one of the bravest animals we know and we're very lucky to be able to share her story #letchoosekindness #resq #pune . Music - Bensound.org . . #thoughtfortheday #inspiration #instagood #picoftheday #instalove #animalsofinstagram #dogsofinstagram #headsupfortails #passiveadoption
Yami, Goldie, Pinto and Tiny from CARE, Bangalore
@charliesanimalrescuecentre is a place of joy where both the paws and people work quietly, efficiently and tirelessly to leave the world better than when they found it. Meet Yami, Goldie, Pinto and Tiny, four warriors who stole our hearts and whose care we are sponsoring as part of our 10th birthday celebrations ❤️ #letschoosekindness #headsupfortails #CARE #bangalore . . . Music - bensound.org . . . #dogsofinstagram #animalsofinstagram #love #thoughtfortheday #picoftheday#instagood #instalove #rescued #respect #sundayvibes
Our Brave Passive Adoptees:
This Feb is very important to us in many ways, besides turning 10 years old, we met some truly inspirational animals. These animal warriors from @resqct @charliesanimalrescuecentre and @friendicoes_del have humbling stories that feature their strength and their love for life. We are lucky to be able to support 10 of these warriors and are eager to share their stories with you. #letschoosekindness #care #Frendicoes #ResQ . . . Music – Bensound.org . . . #loveanimals #headsupfortails #lovefirst #animalsofinstagram #everybitcounts #kindnessmatters #thoughtfortheday #bangalore #pune #delhi #instagood #instalove #allforlove
Tara from ResQ, Pune
Veera (meaning 'brave') and Hope are living examples that no matter how bad things get, you *will* reach the light at the end of the tunnel. They live everyday with nothing but love for everyone they meet, inspiring us to do the same #letschoosekindness #resQ #pune @resqct #headsupfortails . . Music - bensound.org . . . . . . . . . . . . . #mondaymotivation #mondaymorning #instagood #instafeel #instalove #dogsofinstagram #animalsofinstagram #rescue #passiveadoption #lovelikethis #inspiration #instainspo #love #animals #picoftheday #kind #bekind #bangalore #newdelhi
Jingles, Sweety and Blindey from Friendicoes, Delhi
Meet three warriors who made lemonade from the incredibly sour lemons they were handed. Jingles, Sweety and Blindey from @friendicoes_del have our hearts ♥️ and we are glad to be sponsoring their care as part of our 10th birthday celebrations! #letschoosekindness #frendicoes #delhi . . Music - bensound.org . . . . . . . . . . . #delhigram #instainspiration #instagood #instalove #instagram #dogsofinstagram #animalsofinstagram #bekind #passiveadoption #dogstories #love #picoftheday #headsupfortails #pune #bangalore #tuesdayinspo #thoughtforthwday #rescuelove
The Santa Paws Campaign
In line with the season’s spirit of giving, we organize the ‘Santa Paws’ Donation Drive. Customers and staff alike, put donations in kind under the Christmas Tree (we have one at each store). On Christmas Eve, we donate everything under the tree to a local animal shelter. In 2017, proceeds from the Santa Paws Campaign were sent to Frendicoes in Delhi, ResQ in Pune and CARE in Bangalore.
The Water Bowl Project
A movement that has been around for years, the Water Bowl Project urges citizens to set a bowl of clean water out for strays. While it is most important in the summer season, keeping a water bowl outside your home or office throughout the year is invaluable to the dogs, cats, birds and even cows around your area.
Every year, HUFT spreads the word to raise awareness on this project. We also set water bowls outside our stores.
Shelters often need a helping paw during the monsoons. Donations in kind were collected by our Pune store to help the furry angels at ResQ stay safe and dry this monsoon.
Warmth in the Winter
Delhi can get bitterly cold in the winter. With our headquarters set up in the city, we experience this first-hand. We figured out an easy way that anyone could help out a shivering stray around their homes or offices. Just get a large, cardboard box and set it in a safe, dry space near home or inside your garden. Write a message on top and fill the inside with a sack/ newspapers or an old bedsheet – you can help a stray curl up and get a warm night’s sleep, protected from the cold winter wind.
Store Doggies and Cats:
We are lucky enough to have earned the protection of gorgeous Indies who live around our stores. In return, we make sure they have access to water, food and share our tea breaks with them. Some of them make sure that they visit us every day while others drop by only for brief visits. However long they choose to spend with us, their antics and joy definitely brighten up our days. Here are some of our bravehearts:
Toni at Chattarpur Delhi
To find kindness in your heart not only makes you a better person but this world a better place to live in. We often come across people who ignore the many stray lives, but our hearts are warmed every time someone pauses and uplifts another life. Our helper Pooja didi at our Chattarpur store is one such lovely soul who brought Tony in to all of our lives. They match in their black and white and add many colours of joy in each other’s day. . . #adoptdontshop #dogsofinstagram #petsofinstagram #doglover #dogparent #headsupfortails
Ammu in Bangalore
Indu in Bangalore
Garfield in Bangalore
Mama Cat in Bangalore