Heads Up For Tails - Foundation

You cannot go a single day without making an impact on the world around you. What you do makes a difference and you have to decide what kind of difference you want to make.


- Jane Goodall -


At the core of Heads Up For Tails lies a deep-rooted desire to help animals in need. We are working tirelessly to create a sustainable business that allows us to fulfil this greater purpose. This page is a very special part of the website, it has the most love. We’ve brought together all our initiatives in one place and we will do everything we can to keep this page growing in the years to come. 


If you would like to contribute to any of these initiatives, do get in touch with us. 






We wanted to celebrate our 10th anniversary as a brand (in 2017) by giving back to those less fortunate. We passively adopted 10 permanent residents of three shelters and used our social media platform to highlight the work that these shelters do and the amazing souls that they help. We hoped to make more people aware of their needs and hopefully, inspire more people to donate or volunteer to work with these organisations. 


We expanded this initiative to share other simple ways in which ordinary folks (like you and me) can reach out and change a life in the course of our daily lives. We continue to do this at every given opportunity. Our latest cause was to introduce people to the very immediate requirement for Canine Blood Donors. 




The Santa Paws Campaign


In line with the season’s spirit of giving, we organize the ‘Santa Paws’ Donation Drive. Customers and staff alike, put donations in kind under the Christmas Tree (we have one at each store). On Christmas Eve, we donate everything under the tree to a local animal shelter. In 2017, proceeds from the Santa Paws Campaign were sent to Frendicoes in Delhi, ResQ in Pune and CARE in Bangalore. 

The Water Bowl Project

A movement that has been around for years, the Water Bowl Project urges citizens to set a bowl of clean water out for strays. While it is most important in the summer season, keeping a water bowl outside your home or office throughout the year is invaluable to the dogs, cats, birds and even cows around your area. 

Every year, HUFT spreads the word to raise awareness on this project. We also set water bowls outside our stores. 


Monsoon Campaign 

Shelters often need a helping paw during the monsoons. Donations in kind were collected by our Pune store to help the furry angels at ResQ stay safe and dry this monsoon. 


Warmth in the Winter

Delhi can get bitterly cold in the winter. With our headquarters set up in the city, we experience this first-hand. We figured out an easy way that anyone could help out a shivering stray around their homes or offices. Just get a large, cardboard box and set it in a safe, dry space near home or inside your garden. Write a message on top and fill the inside with a sack/ newspapers or an old bedsheet – you can help a stray curl up and get a warm night’s sleep, protected from the cold winter wind. 


Store Doggies and Cats:

We are lucky enough to have earned the protection of gorgeous Indies who live around our stores. In return, we make sure they have access to water, food and share our tea breaks with them. Some of them make sure that they visit us every day while others drop by only for brief visits. However long they choose to spend with us, their antics and joy definitely brighten up our days.  Here are some of our bravehearts: 


Pets are at the heart of everything we do here, they make our lives whole. With each collection, we do our best to honour them. Subscribe to our Newsletter and receive special promotions and insider information about upcoming collections.

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About Heads Up For Tails

Heads Up For Tails is a premium pet care brand that provides quality products for and services to furry family members. We are a national pet supply store with 42 retail stores (including 18 HUFT spas) spread across Delhi NCR, Bengaluru, Mumbai, Pune, Chennai, Hyderabad, Lucknow, Ahmedabad and Ludhiana with an e-commerce website that offers nationwide delivery. When it comes to pet supplies and pet products, we have a ‘pets first’ approach and strongly believe that pets are family and family deserves only the best.

The Heads Up For Tails Online journey has been eventful, full of lessons and love; more than we had hoped for. Today, we are proud to have built a brand that chooses kindness and love, values relationships and trusts the magic of wagging tails. Pets are at the heart of everything we do at Heads Up For Tails and each collection we bring you, we do our best to honour them.

At Heads Up For Tails, the vision is simple.

We are here to help every home experience the joys of raising pets as a family. We want to create and curate pet products that bring joy to not just pets, but also pet parents. Everything you see on our website or our shelves—from pet clothing, grooming products, toys, essentials to pet accessories—has been created and curated with a lot of love, care, research and respect for our furry companions.

Just like you, we want to offer your pet the best pet supplies online in the most convenient way possible. Therefore, we only create and curate the best and safest pet products, be it in-house, other brands or exclusive collaborative efforts. These include, but are not limited to:

Sara’s Treats Yakies KONG Disney Disney @Marvel Pet Head Farmina Orijen Acana Schesir Trixie

HUFT is a one-stop pet supply store where we also offer personalised offerings. These make your pet feel special and also commemorate the special occasions in your life such as pet birthdays and festivals.

HUFT Brand Ambassador

Is your pet the real star of your family and the Internet?
Do their loveable antics make your day?
Do they have an Instagram account and more followers than you?
Now is the chance to let your pet become a part of India’s most popular and loved pet pet care brand. Sign up to become a HUFT Ambassador , create adorable content, meet the community and take home exciting rewards!

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Welcome, we missed you!


Do we sell pets?

No, we do not sell pets, we only sell products that pets need.

Delivery timeline

Once an order is placed, it will be dispatched in 1-2 working days. After shipping, delivery will take 2-5 business days for delivery.

Deliveries within Delhi NCR will be done within 48 hours from the date of order.

Personalised Orders may take 10-15 days for delivery.

You will also receive an email and SMS with tracking details to track your package.

Note: Orders can also be tracked through this chatbot (Main Menu).

Exchange & Return Policy

Exchange is allowed only on certain items (within 7 days) Please refer to the following link:


What size would fit my pet?

Please refer to the size chart provided on the product details page for product specific sizing. For further queries, please contact Customer Service.

What are the modes of payment we accept?

Credit Cards (Domestic & International), Cash on Delivery, Debit Cards, UPI and NetBanking.

Do we customize?

Yes, we do customise according to your pet’s needs. We can have beds, bowls, name tags, collars, leashes, toys, and almost anything else specially designed to suit your pet.

Talk to Customer Service